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L’Oréal choose Harbinger as new Nordic PR partner

The global beauty giant L’Oréal has picked a Nordic PR partner for their two largest brands in dermatological skin care; Vichy and La Roche-Posay. L’Oréal choose Harbinger Public Relations as a strategic PR partner and lead-agency to head a Nordic PR effort.

L’Oréal has engaged Harbinger’s PR expertise to support a strategy, where focus will be on expanding the knowledge of the two brands, the brand expertise and identity, while working on strengthening the pharmacies’ position as a consumer beauty destination.

La Roche-Posay and Vichy choose Harbinger due to the unique combination of competences in strategic public relations and storytelling together with a team of experienced beauty PR consultants, which makes the partnership between L´Oréal and Harbinger a natural match.

”Through their research Vichy and La Roche-Posay have a very exciting market approach, which perfectly match our approach to PR; creating relevant stories with a clear message and a strong identity for our clients. We are very much looking forward to deliver great, Nordic PR results in cooperation with our talented team of colleagues in Sweden, Norway, and Finland, building on the strong, local positions Vichy and La Roch-Posay have and connecting the brands even closer to the stakeholders,”
says Malene Jauer, CEO of Harbinger.

Harbinger leads a strong Nordic team, with local agencies in Sweden, Norway, and Finland.

“Being aware of and acknowledging the local, Nordic in-depth knowledge and competencies is key. PR isn’t a one-size-fits-all discipline, and even though the Nordic consumers in many ways may seem very similar, strategy and execution must fit and connect with the different national stakeholders, we want to reach with our effort,”  
Malene Jauer concludes.

Harbinger Public Relations is part of the FCG Group, which employs 200 people working with knowledge, creativity and technology.


Malene Jauer, CEO, Harbinger Public Relations,, + 45 2063 7419